Synopsis

Marketing professional who has worked across many sectors of industry from FMCG, Telecommunications, Pharmaceuticals, Media ad Oil&Gas. Shane is an accomplished strategist and implementor who understands different consumers and markets. I've worked on multiple brand positioning projectfrom launching and defining brands and sub-brands to repositioning brands in a dynamically changing consumer environment. Developed successful marketing strategies anded many projects across the US, Asia, Middle East and Europe launching and developing campaigns and products delivering the targeted ROI for businesses within thS2B,B2C and B2G. He also has extensive experience within the Sports Sponsorships arena working with Global Partners during the Soccer & Cricket World Cups in AfricaFiis focus is on developing strategy, minning data, aligning KPIs and delivering profitable growth for emerging brands and businesses. Shane has gained experience in thealst 10yrs identifying and onboarding JV Partners and Adjacency Partners across Brands and Sports Sponsorships, including CSI and working with these partners definin$TM and Investment strategies. He has also invested time in the last 15yrs focusing on digital transformation & strategy including the integration of sustainability ageda within businesses. He has on highly intensive digital projects within the Al, media and marketing landscape launching products across many geographies. Shane will bring to strategic input into a team of professionals and help grow the business in various areas and works collaboratively with teams across the World from recruitment, leaderspiand working on optimizing the teams skills and capabilities to deliver high performance results to the business. My contribution across digital transformation and marketing, BI data, gamification and utilizing different platforms to inteeete into the marketing strategy has delivered incremental value to the businesses allowing for better understanding of consumer behavior and segments. Leading through thaecruitment of diverse teams across the World, growing brands and businesses, repositioning brands, expanding into different markets and driving digital transformatin has been key focus areas for me in the last 10yrs. As a marketer, I will be able to deliver vaue across areas of Digital Marketing, CSI, Leadership, Brand Repositioning and Communications to grow and succeed in your _lausinecs